The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. A best seller with over 500,000 copies sold.

Being a giving person is how you achieve success.

You never find a book that teaches both principles for business and personal success. The Go-Giver is the book that breaks that tradition. It is not only being used in business, but as a textbook in high schools and colleges to teach that giving leads to success.

The Go-Givers 5 Laws of Stratospheric Success

  1. Value: Your true worth is determined by how much more you give in value than you take in payment.
  2. Compensation: Your income is determined by how many people you serve and how well you serve them.
  3. Influence: Your influence is determined by how abundantly you place other people’s interests first.
  4. Authenticity: The most valuable gift you have is to offer yourself.
  5. Receptivity: The key to effective giving is to stay open to receiving.

The question is: How do I learn and practice these laws? In the Go-Giver, a mentor teaches a Go-Getter the 5 laws of success. The mentor teaches him the benefits of being a Go-Giver rather than a Go-Getter.

Having a great mentor enhances the 5 laws of success. My father was my mentor. I wrote Working with Dad: 13 Rules for Success to thank him. In my interview with Bob Burg and John Mann, I asked who their mentor was. Bob and John both answered my dad.

When the authors were asked which law was most important, they said all 5 laws were equally important to practice each day.

If I had to choose only one law to practice in my business each day, I would choose law #1: Giving more value than you take in payment.

Which of the 5 laws resonates with you and why?

This post was developed from my conversations with Bob Burg and John David Mann.

P.S. – Do you need an Outside Director, Advisory Board Member, Trusted Advisor, or Interim CEO?  Someone who can help you see your business and your goals through “Fresh Eyes.” Contact me and I will work with you to look at where you want to go and help you find the best way to get there.  Sometimes all it takes is someone with a fresh viewpoint, unencumbered by company politics or culture to help find the right solution.

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Larry Putterman
Board Director | Advisory Board Member

Avoid painful lessons learned. Let me help solve your business problems. A fresh set of eyes can show you a different set of possibilities. Use my experience to save time and money. I have been there and done that. What makes me highly effective is my fresh viewpoint, unencumbered by company politics or culture.


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